Roofstock is the leading marketplace for investing in real estate and offering investment properties in top U.S. markets. We provide research, analytics and insights to evaluate and purchase properties in attractive rental markets nationwide. From viewing the homes and their diligence documents to connecting with financing and property management services, Roofstock makes investing in real estate radically accessible, cost-effective and simple.
Before Roofstock, there was no platform that allowed investors to view detailed financial, quantitative and qualitative information about single-family rental properties and be able to conduct transactions directly through an online platform. Information had to be pulled from a variety of sources, and investments often required local expertise and knowledge that was not easily available online. Only institutions with deep industry knowledge and connections could invest in single-family rentals at scale.
Roofstock created a platform to address the lack of accessibility and efficiency of a typical real estate transaction by streamlining the entire transaction process and ongoing property management services. The attractive benefits of real estate investing, including monthly cash flow and appreciation potential, are available to a much wider audience and that audience can invest in properties over a much broader geographical area than previously possible.
Here’s what sets Roofstock apart:
Most of the listings on the Roofstock Marketplace are independently owned, as the function of the platform is to connect buyers with sellers. Roofstock does have a small number of properties that were purchased and renovated to our Roofstock standards and made available on the marketplace as turnkey listings for our investors who want that type of inventory.
Roofstock uses the latest available digital encryption technology to protect your information. We require credit card information in our transaction process, for which we use a secure, industry-standard credit card processing platform called Braintree. Roofstock does not share or sell your personal information to a third party — ever.
Our fee structure varies depending on the type of listing, which are described below. But for all types of listings, our fees are favorable when compared to the traditional 6% of a typical real estate transaction fee.
For Exclusive listings, Roofstock charges a marketplace fee to buyers and a commission to sellers, as follows:
For Select listings:
Roofstock combines deep operational experience with cutting edge-technology, which uniquely positions the company to bring real estate investing to a broad audience. Here are some milestones:
The $3 trillion single-family rental (SFR) home investment category has shown strong performance over several decades. Today the U.S. has about 16 million rental homes (38% of all households) with an additional 13 million new rental households expected by 2030.1
Despite these clear opportunities for investors, the SFR industry is historically opaque and challenging for investors to access. Roofstock’s founders are veterans of the SFR industry, and the company was born from their desire to spur change by opening the industry and its benefits to everyday investors, fueled by the founders’ combined decades of SFR experience.
Historically, SFR performance has been largely independent of the stock market. For instance, while we saw a downturn in both the stock market and home prices during the 2008 housing crisis, SFR rent remained fairly steady and even grew during the same time frame.2 This non-correlated performance makes SFR a good option for portfolio diversification and building long-term wealth.
SFRs have similar occupancy and operating margins to multifamily, but with lower turnover. This is advantageous to the owner, as the time and expenses to turn a property and get a new tenant in place can cost several thousands of dollars.
Please note that the Roofstock marketplace has begun to expand our offering beyond SFRs into other categories such as small multi-family. Be sure to check out our marketplace for our latest offering.
Sources: 1 Green Street Advisors 2016; 2 John Burns Real Estate Consulting 2019
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