About Roofstock

Roofstock is the leading marketplace for investing in real estate and offering investment properties in top U.S. markets. We provide research, analytics and insights to evaluate and purchase properties in attractive rental markets nationwide. From viewing the homes and their diligence documents to connecting with financing and property management services, Roofstock makes investing in real estate radically accessible, cost-effective and simple. 

Before Roofstock, there was no platform that allowed investors to view detailed financial, quantitative and qualitative information about single-family rental properties and be able to conduct transactions directly through an online platform. Information had to be pulled from a variety of sources, and investments often required local expertise and knowledge that was not easily available online. Only institutions with deep industry knowledge and connections could invest in single-family rentals at scale. 

Roofstock created a platform to address the lack of accessibility and efficiency of a typical real estate transaction by streamlining the entire transaction process and ongoing property management services. The attractive benefits of real estate investing, including monthly cash flow and appreciation potential, are available to a much wider audience and that audience can invest in properties over a much broader geographical area than previously possible.

Here’s what sets Roofstock apart:

  • One-stop shop for researching, buying, selling and connecting with partners for financing and property management
  • No geographic barriers – access listings from high-performing markets nationwide
  • Curated inventory from a range of sources with attractive investment potential 
  • Proprietary neighborhood scores to assess the quality of that area
  • Powerful analytics like the pros use
  • Support from our team throughout the process
  • Industry-leading Roofstock Guarantee that includes 30-day money back and guaranteed rental income on vacant properties

Most of the listings on the Roofstock Marketplace are independently owned, as the function of the platform is to connect buyers with sellers. Roofstock does have a small number of properties that were purchased and renovated to our Roofstock standards and made available on the marketplace as turnkey listings for our investors who want that type of inventory.  

Roofstock uses the latest available digital encryption technology to protect your information. We require credit card information in our transaction process, for which we use a secure, industry-standard credit card processing platform called Braintree. Roofstock does not share or sell your personal information to a third party — ever. 

Our fee structure varies depending on the type of listing, which are described below. But for all types of listings, our fees are favorable when compared to the traditional 6% of a typical real estate transaction fee.

For Exclusive listings, Roofstock charges a marketplace fee to buyers and a commission to sellers, as follows:

  • Buyers -- $500 or 0.5% of the purchase price, whichever is greater. This goes towards services we offer from transaction support to certification and guarantees that we offer. 
  • Sellers – 3% of the sale price or $2,500 (whichever is greater) on tenant-occupied and vacant properties. This fee goes towards services for sellers including certification, underwriting, consultation, custom marketing plans and transaction management. 

For Select listings:

  • Buyers -- $500 or 0.5% of the purchase price, whichever is greater. This goes towards services we offer from transaction support to certification and guarantees that we offer. 
  • Sellers – We do not represent sellers, but we do receive a 3% commission from sellers for our Buyer Broker services.

Yes. Roofstock Realty LLC is a licensed real estate brokerage and we partner with licensed brokers in states where we are not directly licensed.  

Roofstock combines deep operational experience with cutting edge-technology, which uniquely positions the company to bring real estate investing to a broad audience. Here are some milestones:

  • Surpassed $2 billion in transactions since its founding in early 2016, making Roofstock one of the fastest-growing proptech startups
  • Raised $133 million in venture capital since our founding in early 2016
  • Opened in 26 states within two years; now available in 70+ markets
  • The majority of our marketplace listings go into contract within 15 days.

The $3 trillion single-family rental (SFR) home investment category has shown strong performance over several decades. Today the U.S. has about 16 million rental homes (38% of all households) with an additional 13 million new rental households expected by 2030.1 

Despite these clear opportunities for investors, the SFR industry is historically opaque and challenging for investors to access. Roofstock’s founders are veterans of the SFR industry, and the company was born from their desire to spur change by opening the industry and its benefits to everyday investors, fueled by the founders’ combined decades of SFR experience. 

Historically, SFR performance has been largely independent of the stock market. For instance, while we saw a downturn in both the stock market and home prices during the 2008 housing crisis, SFR rent remained fairly steady and even grew during the same time frame.2 This non-correlated performance makes SFR a good option for portfolio diversification and building long-term wealth.

SFRs have similar occupancy and operating margins to multifamily, but with lower turnover. This is advantageous to the owner, as the time and expenses to turn a property and get a new tenant in place can cost several thousands of dollars. 

Please note that the Roofstock marketplace has begun to expand our offering beyond SFRs into other categories such as small multi-family. Be sure to check out our marketplace for our latest offering.

Sources: 1 Green Street Advisors 2016; 2 John Burns Real Estate Consulting 2019

  • Account Executives – We help buyers get started and support them learn how to use the site and get started or scale with Roofstock.
  • Account Management - This skilled team works directly with investors as they look to sell multiple properties through the marketplace. 
  • Transaction Coordination - Although we are not the buyer’s agent, our full-service transaction services team that helps buyers navigate and stay on track during escrow and closing.
  • Customer Success – We offer ongoing support even after you have closed on a Roofstock transaction.
  • Roofstock Academy - We give investors the insights they need to be successful via a comprehensive educational program featuring best-in-class curriculum, personalized coaching and an active community of investors.

We’re glad you asked. We have numerous resources, including:

  • Roofstock Learning Center provides a comprehensive resource for investing in real estate, including How to Get Started in Real Estate Investing - The Complete Guide, which covers five basic steps essential in getting started in real estate investing. 
  • Rooftalk Webinar Series provides webinar recordings and their accompanying presentation materials - you will find everything from investment information to market overviews to webinars about the Roofstock platform. 
  • Roofstock Academy With 1-on-1 coaching from professionals, on-demand lectures, and support from a community of fellow investors, Roofstock Academy is a program to help you accelerate your journey with proven strategies and tools, whether you are new or scaling your portfolio.

To stay updated on all the latest information and offering, make sure to register for a Roofstock account.